Industrial product design is the discipline of producing functions, sustainability and competitive advantage as aesthetics. One of the most effective ways to achieve these goals is the benchmark approach. Benchmark is not limited to reviewing competitor products only; nature is the most advanced benchmark source with millions of years of testing.

In this article, we take reference to nature-inspired designs and discuss in a summary and focused way why benchmark is critical in industrial product design.

What is Benchmark?

Benchmark is the process of analyzing a product, system or design approach by comparing it with the best examples. The aim is not to copy, but to develop better, more efficient and more sustainable solutions by detecting strengths and weaknesses.

To study how benchmark is systematically implemented in product development processes:
https://defnee.com/urun-gelistirme-surecinde-benchmark-kiyaslama-2/

Nature-Emitted Designs: Powerful Benchmark Examples

Termite Slots – Natural Ventilation and Heat Control

The termite slots have natural air ducts that keep the indoor temperature almost stable. This building is designed to take benchmark, the Eastgate Centre building has minimized the need for mechanical air conditioning. In industrial product design, this approach is a strong reference in terms of passive cooling, air circulation and energy efficiency.

Yalushpine Bird – Fluid and Silent Form Design

The nose form of the Japanese Shinkansen high speed train was developed by taking the benchmark of the seagull bird at the time of entry into the water. In this way, the sound explosion problem has been solved, energy consumption is reduced. This example clearly reveals that the form determines performance directly.

Bee Honeycombs – Light and Durable Structures

Bee honeycombs are known for their hexagonal geometry, which provides maximum strength with minimum material. Today, this structure is used as a benchmark for light panels, carrier structures and housing systems in industrial product design.

Shark Skin – Friction and Hygiene Control

The microstructure of the shark skin makes it difficult to hold bacteria while reducing friction. These properties are used in coating, medical and fluid systems in industrial product design.

Benchmark’s Contribution in Industrial Product Design

A correctly edited benchmark process;

Defne Engineering handles industrial product design together with benchmark, engineering analysis and aesthetic design. Products are compared not only with competitors, but also with the most efficient systems in nature.

For more information:
https://defnee.com/urun-tasarimi/

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Mission

“How is our competitor doing this so well?”

This is a question almost every innovation team is familiar with.
And this is exactly where reverse engineering transforms your benchmark studies from a simple comparison into a strategic competitive weapon.

Understanding a Benchmark Is Good — Seeing Inside It Is Better

Traditional benchmarking tells us what is happening—
which product performs better, which system is more efficient.

Reverse engineering, however, answers the far more valuable question: “How?”

Not Just Competitor Analysis — A Journey of Self-Discovery

Reverse-engineering-driven benchmarking delivers a dual benefit:

This dual perspective provides a competitive advantage built not on imitation—but on foresight.

How We Operate the Process

The Result: Smarter Innovation

“The best benchmark doesn’t show where your competitor is —
it shows where you could be.”

Reverse-engineering-powered benchmark studies accelerate innovation, reduce trial-and-error, and enable more accurate decision-making.
This approach gives companies a significant advantage not only in today’s competitive landscape, but also in shaping the technologies of tomorrow.

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We have been carrying out both Product Design or Development, benchmark, PMA and similar projects in the Aerospace and Defense Industry successfully and sustainably since 2005.

A part holding the hydraulic unit of a cargo plane whose maintenance operations are being completed has been identified as inactive. Since the aircraft model is old, the period given for the supply of the part is long enough to cause AOG (Aircraft on Ground). ULS aviation contacted our company, thinking that the part could be produced by backward engineering and the time could be shortened. The inactive product was converted into a CAD model within 48 hours using the 3D measurement method, and its material was procured, machining, painted and installed on the aircraft in a total of 5 days with Airbus approval.

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What are product performance benchmarks  ?

Product performance benchmarks (also referred to as product benchmarks) are reference points used to compare your product with others. As with other areas of comparison, percentiles are often used to describe how well (or how poorly) your product performs on certain Key Performance Indicators (KPIs) relative to products of similar size and industry. Key Performance Indicators (KPIs) are critical indicators of progress towards an intended outcome. KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision-making, and help focus attention on what matters most. Let’s take a look at why Benchmark is important in the Product Development Process.

Why is product benchmarking important?

For product comparison to be useful, there needs to be meaning behind the numbers. By comparing performance to industry standards, a company can better understand relative performance, including areas where they have a competitive advantage and areas for improvement. For example, how it performs against its peers, what approach competitors use to solve problems, and manufacturing methods are determined in order to form the basis for future improvements in the product. These determinations form the basis of new designs and developments.

As a result, product performance benchmarks are available so companies can identify ways to make their products better. Benchmarking is an important part of the continuous improvement cycle that involves measuring, comparing results to the competition, and identifying improvement opportunities. Before a company can reap the benefits of product benchmarks, it needs to make sure its product organization is effectively capturing product data and measuring the right things.

What metrics are important for product performance comparisons?

Comparison metrics vary depending on the product’s usage area, environmental conditions, product, targeted sector and audience. General parameters that need to be taken into account are;

In the Product Development Process, Benchmark studies play the most important role in creating priority issues in new designs and development studies, determining goals, and defining the problems to be solved. Defne Mühendislik has been consolidating the experience it has gained in backward engineering and design studies since 2005 with benchmark studies for its new designs.

Reference (1) : https://productcraft.com/perspectives/product-management-101-product-benchmarks/

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Product development is a definition we make for the updating, localization, development, cost optimization and similar studies of the product that the company currently produces or trades.

The company may want to introduce a product to the market in a new field where it analyzes that competition will be appropriate. At this stage, our company contributes to the creation of competitive and innovative products by examining existing products in detail and catching new trends. We carry out innovative product development projects in different sectors with our knowledge of over 16 years of experience.

In product development studies, possible competitors of the company’s current product are analyzed using the Reverse Engineering method. You can find the details of the reverse engineering study here. The basis of any development work to be carried out, whether on the company’s own product or on rival products, should be based on reverse engineering analyses. In this way, the direction of current products and trends can be determined more clearly.

What is Product Development? What are the product development stages? Before defining these concepts and our company’s approach, what is New Product Development? Let’s summarize briefly.

Product Development – Reverse Engineering

Backward Engineering – Benchmarking

One of the fastest and easiest ways to develop a product is to make various additions and changes to existing similar products. The general opinion about reverse engineering is that it is a “COPY METHOD”. However, reverse engineering is used far beyond copying by digitizing a physical product. Retrospective Engineering is a design and development method used in the development of products or subsystems in many different sectors such as Automotive, Aviation, Defense, Electronics, Energy, White Goods, Cinema.

One of the most widely known examples of Reverse Engineering; During the second world war, British and American forces realized that the Germans had excellently designed gasoline canisters. They adapted these tin cans to themselves by backward engineering. The cans were popularly known as “Jerry cans.”

A similar example in aviation is; Tupolev Tu-4, designated Bull by NATO, was a Soviet piston strategic bomber that served the Soviet Air Force from the late 1940s to the mid-1960s. It was created by backward engineering of the American-made Boeing B-29 Superfortress. Ref( 2)

Benchmark – Comparison

Retrospective Engineering is used to examine competing products and make comparisons. Creating SWOT analyzes of products and subsystems is the first stage of my comparison. The list of features to be used in comparison is created depending on the product’s function, positioning in the market, production method and design. Some of the criteria that should definitely be included in comparisons are; Material, mechanical properties, production method, production processes, maintenance, repair and recycling must be included in the reporting. Product Lifecycle Management, also known as PLM, is also known as Product Life Management Cycle in Turkish. In comparisons, creating the product’s PLM life cycle with all its details will bring sustainable success.

Design-related comparisons can be made in two different ways. The first is redesign, that is, product development work by improving a product and differentiating and updating it for the same purpose. This study includes studies that will enable the evaluation of existing products such as material change, production method and development of product life processes. Another form of comparison regarding design is; These are studies that will be carried out using the forms, production and processes of different products for a completely new product.

One of the best examples of where benchmarking is used in redesign work is the domestic aircraft seat design. In this study, two different model seats were transferred to the computer environment with all their details. All details of the seats, such as material, mechanics, function, ergonomics and production methods, were examined in a computer environment. Through patent research, the works that companies have highlighted and protected in their designs have been examined in detail. The knowledge required to ensure environmental and working conditions was also gained through benchmarking. Existing designs that passed the tests were verified by simulation, and the application of simulations of new concept designs with these principles increased the accuracy to the highest level.

The concept and details of the new design were created with innovative approaches in all details, not just limited to these issues.

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