Defne Engineering company has extensive experience in the design and development of mechanical superstructures of electronic products. Its experience in cash registers and payment recording devices, which it had previously developed and used in the market, has been strengthened.

This product, whose concept and mechanical design was carried out by Defne Engineering with our Industrial Product design, Value Engineering studies, has achieved pioneering and leadership in payment recording devices. It was launched as a first in its class.

As a result of the innovation and creativity work carried out with our customers in design and development, the product was released to the market faster, higher quality and more reliable than its competitors. This high quality was achieved thanks to the engineering studies carried out in the design and production stages.

At the product concept stage, ease of service, customer needs, usage environment and modularity were taken as basis. We developed the concept design phase with our customer. A team of different disciplines worked to ensure that the resulting concept kept up with the advancing technology and to ensure that both the mechanical and electronic infrastructure were up-to-date.

The product family, whose design phase was completed, was pre-manufactured using special and classical manufacturing methods for testing and validation studies.

With its electronic and mechanical infrastructure based on the latest advanced technology, it has successfully passed all tests and has been approved.

A first in its sector, the product family has gained sustainable leadership in terms of its quality, safety, reliability, service and durability.

The post New Generation Cash Register first appeared on Defne Mühendislik Ürün Tasarım, Geliştirme & Geriye Dönük Mühendislik Hizmetleri.

Engineering and design work has been carried out on the domestically designed and produced passenger aircraft project for TSI AVIATION SEATS, a Kibar Holding partnership, since 2012.

Our company contributed to the design and engineering of this process, which lasted more than 2 years, in the creation of benchmarks within the framework of the project, the realization of mechanical and mechanism design based on the concept design, manufacturing developments and prototype production.

We are proud of our contribution to the realization of the domestic design and production project in the Turkish aviation industry.

The fact that our country has high-tech products supported by innovative ideas in global markets is proof that serious projects can be realized when given the opportunity.

The post Airplane Seat Design first appeared on Defne Mühendislik Ürün Tasarım, Geliştirme & Geriye Dönük Mühendislik Hizmetleri.

What are product performance benchmarks  ?

Product performance benchmarks (also referred to as product benchmarks) are reference points used to compare your product with others. As with other areas of comparison, percentiles are often used to describe how well (or how poorly) your product performs on certain Key Performance Indicators (KPIs) relative to products of similar size and industry. Key Performance Indicators (KPIs) are critical indicators of progress towards an intended outcome. KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision-making, and help focus attention on what matters most. Let’s take a look at why Benchmark is important in the Product Development Process.

Why is product benchmarking important?

For product comparison to be useful, there needs to be meaning behind the numbers. By comparing performance to industry standards, a company can better understand relative performance, including areas where they have a competitive advantage and areas for improvement. For example, how it performs against its peers, what approach competitors use to solve problems, and manufacturing methods are determined in order to form the basis for future improvements in the product. These determinations form the basis of new designs and developments.

As a result, product performance benchmarks are available so companies can identify ways to make their products better. Benchmarking is an important part of the continuous improvement cycle that involves measuring, comparing results to the competition, and identifying improvement opportunities. Before a company can reap the benefits of product benchmarks, it needs to make sure its product organization is effectively capturing product data and measuring the right things.

What metrics are important for product performance comparisons?

Comparison metrics vary depending on the product’s usage area, environmental conditions, product, targeted sector and audience. General parameters that need to be taken into account are;

In the Product Development Process, Benchmark studies play the most important role in creating priority issues in new designs and development studies, determining goals, and defining the problems to be solved. Defne Mühendislik has been consolidating the experience it has gained in backward engineering and design studies since 2005 with benchmark studies for its new designs.

Reference (1) : https://productcraft.com/perspectives/product-management-101-product-benchmarks/

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