Industrial product design is the discipline of producing functions, sustainability and competitive advantage as aesthetics. One of the most effective ways to achieve these goals is the benchmark approach. Benchmark is not limited to reviewing competitor products only; nature is the most advanced benchmark source with millions of years of testing.

In this article, we take reference to nature-inspired designs and discuss in a summary and focused way why benchmark is critical in industrial product design.

What is Benchmark?

Benchmark is the process of analyzing a product, system or design approach by comparing it with the best examples. The aim is not to copy, but to develop better, more efficient and more sustainable solutions by detecting strengths and weaknesses.

To study how benchmark is systematically implemented in product development processes:
https://defnee.com/urun-gelistirme-surecinde-benchmark-kiyaslama-2/

Nature-Emitted Designs: Powerful Benchmark Examples

Termite Slots – Natural Ventilation and Heat Control

The termite slots have natural air ducts that keep the indoor temperature almost stable. This building is designed to take benchmark, the Eastgate Centre building has minimized the need for mechanical air conditioning. In industrial product design, this approach is a strong reference in terms of passive cooling, air circulation and energy efficiency.

Yalushpine Bird – Fluid and Silent Form Design

The nose form of the Japanese Shinkansen high speed train was developed by taking the benchmark of the seagull bird at the time of entry into the water. In this way, the sound explosion problem has been solved, energy consumption is reduced. This example clearly reveals that the form determines performance directly.

Bee Honeycombs – Light and Durable Structures

Bee honeycombs are known for their hexagonal geometry, which provides maximum strength with minimum material. Today, this structure is used as a benchmark for light panels, carrier structures and housing systems in industrial product design.

Shark Skin – Friction and Hygiene Control

The microstructure of the shark skin makes it difficult to hold bacteria while reducing friction. These properties are used in coating, medical and fluid systems in industrial product design.

Benchmark’s Contribution in Industrial Product Design

A correctly edited benchmark process;

Defne Engineering handles industrial product design together with benchmark, engineering analysis and aesthetic design. Products are compared not only with competitors, but also with the most efficient systems in nature.

For more information:
https://defnee.com/urun-tasarimi/

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In addition, with this system, we minimize measurement errors that may arise from the person making the measurement, thanks to our training and procedures. We provide services for precise, high quality and detailed measurements at affordable costs.

3D Mobile Measurement and Quality Control

These systems are primarily suitable for products and parts larger than 1 meter and smaller than 30 meters. The system can measure all kinds of materials and surface forms. The main criterion is that the product does not undergo deformation during measurement.

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Defne Engineering cooperates with universities in joint training. İrem KAYA and Yaren ULUG, our industrial product design students at Joint Education, carried out concept development studies on passive sound amplifiers.

They created a vocal tract concept using different geometries to suit pop and rock sound profiles. Using acoustic analysis software for the sound path, they focused on a few geometries that would increase the sound amplifying feature but would not change the sound frequency.

To find the best sound frequency match, they prepared their design in 3D using acoustic vocal tract analysis software. Acoustic sound path alternatives were produced and tested using the rapid prototype production method. After the test studies, the two models that gave the best results were produced as prototypes using the layered manufacturing method. The designs were planned to be produced by the layered manufacturing method, using new technology that would not be particularly suitable for mass production. Additive manufacturing technology called FDM method was chosen. In this method, molten plastic is poured from one or two units to form each layer in a way that follows 2-dimensional contours. After one layer is completed, the plate moves for the next layer, creating the product in the third dimension. This principle is approximately the same in all rapid prototyping methods. Each layer is produced and another layer is added above or below it. Similar technologies that use light, powder, filament, liquid, plastic, wood, metal and even sand use this principle of additive manufacturing.

The resulting products are subjected to subsequent processes and obtain their final shape and strength using certain technologies. Additional post-processes such as surface treatments, painting and coating are applied to the products that have their final geometric and mechanical properties and are made ready for delivery to the end user. In this study, prototype products exhibit the performances shown in the video below after assembly and painting.
In order for everyone to benefit from our design; You can download the data in STL format from this link on our website so that rapid prototypes can be produced.

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Product design and product development can also be considered as complementary definitions. Our company defines Product Design studies as a process that starts from the concept design stage and includes mass production and even the product life cycle. As for product development, we use exactly what it means in Turkish. In other words, we define design and production focused work such as developing, renewing, and improving the cost of the existing product.

Joint studies on Product Design and product development are primarily research studies in which preliminary information such as market market research, user experiences (UX) and analysis of current and potential competitors will be obtained. If this preliminary information is analyzed correctly, the details and stages of the project to be worked on will be defined more accurately and in detail. These definitions determine what the problems to be solved are. How to solve problems is determined by experience. Working with different sectors enables us to offer creative solutions to problems. High quality sustainable products are developed as a result of patient, detailed work.

Problem Definition and Solving Methodology

The most important success in problem solving is to define the problem in the most accurate way. In order to identify the problems in the most accurate way, field information is analyzed correctly and competitor products are examined and interpreted in detail. Our approach to product design and product development as a problem identification and problem solving methodology gives us the chance to create innovative, long-lasting, reliable products without mass or special production problems.

Problem Definition

Our engineering method for problem definition used in Product Design and Product Development studies is Backward Engineering – Reverse Engineering – studies. The entire infrastructure of the product that forms its identity, such as its physical properties, material, strength, production method, is examined and interpreted. At this stage, our experiences and detailed studies and the comments made form the basis of both design and development studies.

As Defne Mühendislik, all our work is followed until the product goes into mass or special production without any problems. This approach enables us to work together with our customers on all their new projects.

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