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	<title>benchmarking &#8211; Defne Mühendislik Ürün Tasarım, Geliştirme &amp; Geriye Dönük Mühendislik Hizmetleri</title>
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		<title>The Secret Hero of Your Benchmarks: Reverse  Engineering</title>
		<link>https://defnee.com/en/benchmarks-reverse-engineering/</link>
					<comments>https://defnee.com/en/benchmarks-reverse-engineering/#respond</comments>
		
		<dc:creator><![CDATA[Salih Bozkurt]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 16:07:01 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<category><![CDATA[benchmarking]]></category>
		<category><![CDATA[reverse engineering]]></category>
		<guid isPermaLink="false">https://defnee.com/?p=2419</guid>

					<description><![CDATA[<p>“How does our opponent do this so well? Deep Benchmarking with Reverse Engineering: Understanding Not What is Seen, But What is Hidden Deep Benchmarking with Reverse Engineering: Understanding Not What is Seen, But What is Hidden In today’s competitive environment, it is not enough to look only at results. What truly makes the difference is [&#8230;]</p>
<p>The post <a href="https://defnee.com/en/benchmarks-reverse-engineering/" target="_blank">The Secret Hero of Your Benchmarks: Reverse  Engineering</a> first appeared on <a href="https://defnee.com/" target="_blank">Defne Mühendislik Ürün Tasarım, Geliştirme & Geriye Dönük Mühendislik Hizmetleri</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><em>“How does our opponent do this so well?</em></p>



<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="577" src="https://defnee.com/wp-content/uploads/2026/04/bench-1024x577.jpg" alt="Reverse Engineering" class="wp-image-2420" srcset="https://defnee.com/wp-content/uploads/2026/04/bench-1024x577.jpg 1024w, https://defnee.com/wp-content/uploads/2026/04/bench-300x169.jpg 300w, https://defnee.com/wp-content/uploads/2026/04/bench-768x432.jpg 768w, https://defnee.com/wp-content/uploads/2026/04/bench.jpg 1508w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading"><strong>Deep Benchmarking with Reverse Engineering: Understanding Not What is Seen, But What is Hidden</strong></h2>



<h3 class="wp-block-heading"><strong>Deep Benchmarking with Reverse Engineering: Understanding Not What is Seen, But What is Hidden</strong></h3>



<p>In today’s competitive environment, it is not enough to look only at results. What truly makes the difference is being able to analyze the mechanisms behind those results. This is exactly where <strong>reverse engineering</strong> becomes the most critical complement to benchmark studies.</p>



<p>Thanks to the reverse engineering approach:</p>



<div class="" data-col="2"><ul class="wp-block-list">
<li>It reveals not only <em>what</em> competitor products do, but <em>how</em> they do it</li>



<li>The root causes of performance differences are analyzed</li>



<li>Design choices and engineering intelligence become visible</li>
</ul></div>



<h3 class="wp-block-heading"><strong>Layered Insight with Reverse Engineering</strong></h3>



<h2 class="wp-block-heading"><strong>Layered Insight with Reverse Engineering</strong></h2>



<p>The reverse engineering process brings a three-dimensional perspective to benchmark analysis:</p>



<div class="" data-col="2"><ul class="wp-block-list">
<li><strong>Technical Depth:</strong> Product architecture, component selection, and integration strategies are examined in detail</li>



<li><strong>Process Transparency:</strong> Production, maintenance, and sustainability approaches are analyzed</li>



<li><strong>Decision Logic:</strong> It becomes clear why the competitor chose a particular path</li>
</ul></div>



<p>This approach is not only an analysis, but also a process of learning and redesign.</p>



<h3 class="wp-block-heading"><strong>Proactive Strategy with Reverse Engineering</strong></h3>



<p>With reverse engineering-supported benchmark studies:</p>



<div class="" data-col="2"><ul class="wp-block-list">
<li>Not only the current competitive position, but also future trends can be anticipated</li>



<li>Product development processes move forward in a more conscious and data-driven way</li>



<li>Trial-and-error costs are significantly reduced</li>
</ul></div>



<figure class="wp-block-image size-full"><img decoding="async" width="585" height="537" src="https://defnee.com/wp-content/uploads/2026/04/Picture1.jpg" alt="" class="wp-image-2422" srcset="https://defnee.com/wp-content/uploads/2026/04/Picture1.jpg 585w, https://defnee.com/wp-content/uploads/2026/04/Picture1-300x275.jpg 300w" sizes="(max-width: 585px) 100vw, 585px" /></figure>



<h3 class="wp-block-heading"><strong>Result: Going Beyond Competition with Reverse Engineering</strong></h3>



<p>Reverse engineering transforms benchmark studies from a passive comparison tool into an active engine of innovation. In this way, it becomes possible not only to catch up with competitors, but to develop strategies that surpass them.</p>



<p><strong>Because the real competitive advantage lies not in copying what you see, but in recreating what you have understood.</strong></p>



<figure class="wp-block-image size-full"><img decoding="async" width="187" height="196" src="https://defnee.com/wp-content/uploads/2026/04/Picture2.png" alt="" class="wp-image-2423"/></figure>



<p>This question is an internal voice that almost every innovation team is familiar with. At this point, reverse engineering turns your benchmark work from an ordinary analysis into a strategic weapon of competition.</p>



<p><strong><em>Understanding Benchmark or &#8220;Seeing it&#8221;?</em></strong></p>



<p>Traditional benchmark works tell us what is &#8220;what&#8221; &#8211; which product is better, which system is more efficient. But reverse engineering gives us the answer to the question &#8220;how&#8221;:</p>



<div class="" data-col="2"><ul class="wp-block-list">
<li>Under <em>Performance Approaches</em></li>



<li><em>Critical Design Decisions</em></li>



<li>Innovation <em>Opportunities</em></li>
</ul></div>



<p><strong><em>Not Only Competitor Analysis, Self Understanding Journey</em></strong></p>



<p>In line mark studies with retrospective engineering, we actually achieve two gains:</p>



<div class="" data-col="2"><ol start="1" class="wp-block-list">
<li>We understand <em>the technical details behind the success of the opponent</em></li>



<li>We discover <em>the potential weaknesses of our own product</em></li>
</ol></div>



<p>This bilateral perspective provides a competitiveness not only from following, but <em>from predicting</em>.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="555" src="https://defnee.com/wp-content/uploads/2026/04/Picture4-1024x555.png" alt="" class="wp-image-2424" srcset="https://defnee.com/wp-content/uploads/2026/04/Picture4-1024x555.png 1024w, https://defnee.com/wp-content/uploads/2026/04/Picture4-300x163.png 300w, https://defnee.com/wp-content/uploads/2026/04/Picture4-768x416.png 768w, https://defnee.com/wp-content/uploads/2026/04/Picture4.png 1064w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="489" height="266" src="https://defnee.com/wp-content/uploads/2026/04/Picture5.png" alt="" class="wp-image-2425" style="width:773px;height:auto" srcset="https://defnee.com/wp-content/uploads/2026/04/Picture5.png 489w, https://defnee.com/wp-content/uploads/2026/04/Picture5-300x163.png 300w" sizes="auto, (max-width: 489px) 100vw, 489px" /></figure>



<p><strong><em>How do we process the process?</em></strong></p>



<div class="" data-col="2"><ol start="1" class="wp-block-list">
<li><em>Target Determination:</em> &#8220;Which feature should we focus on the metric of the feature/performance?&#8221;</li>



<li><em>Systematic Analysis:</em> Dividing the product into its components and benchmark tests on each layer: Design, Production, Maintenance, Sustainability,&#8230;</li>



<li><em>Data-Oriented Insight:</em> Convert raw performance and analysis data to business intelligence</li>



<li><em>Strategy Development:</em> Integrating findings into our own product roadmap</li>
</ol></div>



<p><strong><em>Result: Smarter Innovation</em></strong></p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1011" height="489" src="https://defnee.com/wp-content/uploads/2026/04/Picture3.png" alt="" class="wp-image-2426" srcset="https://defnee.com/wp-content/uploads/2026/04/Picture3.png 1011w, https://defnee.com/wp-content/uploads/2026/04/Picture3-300x145.png 300w, https://defnee.com/wp-content/uploads/2026/04/Picture3-768x371.png 768w" sizes="auto, (max-width: 1011px) 100vw, 1011px" /></figure>



<p><em>&#8220;The best benchmark is not only to show where the opponent is, but where you can be.&#8221;</em></p>



<p>Backward engineering-supported benchmark studies accelerate our innovation process and enable us to make <em>more accurate decisions with less trial-recession</em>. This approach gives us an important advantage not only in today&#8217;s competition, but also in shaping tomorrow&#8217;s technologies.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p><strong><em>&#8220;The best benchmark is not only to show where the opponent is, but where you can be.&#8221;</em></strong></p><p>The post <a href="https://defnee.com/en/benchmarks-reverse-engineering/" target="_blank">The Secret Hero of Your Benchmarks: Reverse  Engineering</a> first appeared on <a href="https://defnee.com/" target="_blank">Defne Mühendislik Ürün Tasarım, Geliştirme & Geriye Dönük Mühendislik Hizmetleri</a>.</p>]]></content:encoded>
					
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			</item>
		<item>
		<title>Benchmark’s Importance in Industrial Product Design: Nature-Inspired Approaches</title>
		<link>https://defnee.com/en/benchmarks-in-industrial-product-design/</link>
					<comments>https://defnee.com/en/benchmarks-in-industrial-product-design/#respond</comments>
		
		<dc:creator><![CDATA[Salih Bozkurt]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 15:41:39 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<category><![CDATA[3D scanning]]></category>
		<category><![CDATA[benchmark]]></category>
		<category><![CDATA[benchmarking]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[reverse engineering]]></category>
		<guid isPermaLink="false">https://defnee.com/?p=2411</guid>

					<description><![CDATA[<p>Industrial product design is the discipline of producing functions, sustainability and competitive advantage as aesthetics. One of the most effective ways to achieve these goals is the benchmark approach. Benchmark is not limited to reviewing competitor products only; nature is the most advanced benchmark source with millions of years of testing. In this article, we [&#8230;]</p>
<p>The post <a href="https://defnee.com/en/benchmarks-in-industrial-product-design/" target="_blank">Benchmark’s Importance in Industrial Product Design: Nature-Inspired Approaches</a> first appeared on <a href="https://defnee.com/" target="_blank">Defne Mühendislik Ürün Tasarım, Geliştirme & Geriye Dönük Mühendislik Hizmetleri</a>.</p>]]></description>
										<content:encoded><![CDATA[<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="602" height="402" src="https://defnee.com/wp-content/uploads/2026/04/image.jpeg" alt="" class="wp-image-2412" srcset="https://defnee.com/wp-content/uploads/2026/04/image.jpeg 602w, https://defnee.com/wp-content/uploads/2026/04/image-300x200.jpeg 300w" sizes="auto, (max-width: 602px) 100vw, 602px" /></figure>



<p>Industrial product design is the discipline of producing <strong>functions, sustainability and competitive advantage</strong> as aesthetics. One of the most effective ways to achieve these goals is <strong>the benchmark</strong> approach. Benchmark is not limited to reviewing competitor products only; nature <strong>is</strong> the <strong>most advanced benchmark source</strong> with millions of years of testing.</p>



<p>In this article, we take reference to nature-inspired designs and discuss <strong>in a</strong> summary and focused way <strong>why benchmark is critical in industrial product design</strong>.</p>



<p><strong>What is Benchmark?</strong></p>



<p>Benchmark is <strong>the</strong> process of <strong>analyzing</strong> a product, system or design approach <strong>by comparing it with the best examples</strong>. The aim is not to copy, but to develop <strong>better, more efficient and more sustainable solutions</strong> by detecting strengths and weaknesses.</p>



<p>To study how benchmark is systematically implemented in product development processes:<br>https://defnee.com/urun-gelistirme-surecinde-benchmark-kiyaslama-2/</p>



<p><strong>Nature-Emitted Designs: Powerful Benchmark Examples</strong></p>



<p><strong>Termite Slots &#8211; Natural Ventilation and Heat Control</strong></p>



<p>The termite slots have natural air ducts that keep the indoor temperature almost stable. This building is designed to take benchmark, the Eastgate Centre building has minimized the need for mechanical air conditioning. In industrial product design, this approach is a strong reference in <strong>terms</strong> of <strong>passive cooling, air circulation and energy efficiency</strong>.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="602" height="401" src="https://defnee.com/wp-content/uploads/2026/04/image-1.jpeg" alt="" class="wp-image-2413" srcset="https://defnee.com/wp-content/uploads/2026/04/image-1.jpeg 602w, https://defnee.com/wp-content/uploads/2026/04/image-1-300x200.jpeg 300w" sizes="auto, (max-width: 602px) 100vw, 602px" /></figure>



<p><strong>Yalushpine Bird &#8211; Fluid and Silent Form Design</strong></p>



<p>The nose form of the Japanese Shinkansen high speed train was developed by taking the benchmark of the seagull bird at the time of entry into the water. In this way, the sound explosion problem has been solved, energy consumption is reduced. This example clearly <strong>reveals that the form determines performance directly</strong>.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="602" height="602" src="https://defnee.com/wp-content/uploads/2026/04/image-2.jpeg" alt="" class="wp-image-2414" srcset="https://defnee.com/wp-content/uploads/2026/04/image-2.jpeg 602w, https://defnee.com/wp-content/uploads/2026/04/image-2-300x300.jpeg 300w, https://defnee.com/wp-content/uploads/2026/04/image-2-150x150.jpeg 150w" sizes="auto, (max-width: 602px) 100vw, 602px" /></figure>



<p><strong>Bee Honeycombs &#8211; Light and Durable Structures</strong></p>



<p>Bee honeycombs are known for their hexagonal geometry, which provides maximum strength with minimum material. Today, this structure is used as a benchmark for light panels, carrier structures and housing systems in industrial product design.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="602" height="401" src="https://defnee.com/wp-content/uploads/2026/04/image-3.jpeg" alt="" class="wp-image-2415" srcset="https://defnee.com/wp-content/uploads/2026/04/image-3.jpeg 602w, https://defnee.com/wp-content/uploads/2026/04/image-3-300x200.jpeg 300w" sizes="auto, (max-width: 602px) 100vw, 602px" /></figure>



<p><strong>Shark Skin &#8211; Friction and Hygiene Control</strong></p>



<p>The microstructure of the shark skin makes it difficult to hold bacteria while reducing friction. These properties are used in coating, medical and fluid systems in industrial product design.</p>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="602" height="413" src="https://defnee.com/wp-content/uploads/2026/04/image-4.jpeg" alt="" class="wp-image-2416" srcset="https://defnee.com/wp-content/uploads/2026/04/image-4.jpeg 602w, https://defnee.com/wp-content/uploads/2026/04/image-4-300x206.jpeg 300w" sizes="auto, (max-width: 602px) 100vw, 602px" /></figure>



<p><strong>Benchmark&#8217;s Contribution in Industrial Product Design</strong></p>



<p>A correctly edited benchmark process;</p>



<div class="" data-col="2"><ul class="wp-block-list">
<li>Improves product performance,</li>



<li>Improves material and production decisions,</li>



<li>Energy and cost saving,</li>



<li>It produces innovative but viable solutions.</li>
</ul></div>



<p>Defne Engineering handles industrial product design together <strong>with benchmark, engineering analysis and aesthetic design</strong>. Products are compared not only with competitors, but also with the most efficient systems in nature.</p>



<p>For more information:<br><a href="https://defnee.com/en/product-design/">https://defnee.com/urun-tasarimi/</a></p>



<figure class="wp-block-embed is-type-wp-embed is-provider-defne-m-hendislik-r-n-tasar-m-geli-tirme-amp-geriye-d-n-k-m-hendislik-hizmetleri wp-block-embed-defne-m-hendislik-r-n-tasar-m-geli-tirme-amp-geriye-d-n-k-m-hendislik-hizmetleri"><div class="wp-block-embed__wrapper">
<blockquote class="wp-embedded-content" data-secret="XUug152cHx"><a href="https://defnee.com/en/product-design/">Product Design</a></blockquote><iframe loading="lazy" class="wp-embedded-content" sandbox="allow-scripts" security="restricted"  title="&#8220;Product Design&#8221; &#8212; Defne Mühendislik Ürün Tasarım, Geliştirme &amp; Geriye Dönük Mühendislik Hizmetleri" src="https://defnee.com/en/product-design/embed/#?secret=QyTnLSIlZ3#?secret=XUug152cHx" data-secret="XUug152cHx" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
</div></figure><p>The post <a href="https://defnee.com/en/benchmarks-in-industrial-product-design/" target="_blank">Benchmark’s Importance in Industrial Product Design: Nature-Inspired Approaches</a> first appeared on <a href="https://defnee.com/" target="_blank">Defne Mühendislik Ürün Tasarım, Geliştirme & Geriye Dönük Mühendislik Hizmetleri</a>.</p>]]></content:encoded>
					
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			</item>
		<item>
		<title>Behind the secrets of Benchmarks</title>
		<link>https://defnee.com/en/behind-the-secrets-of-benchmarks/</link>
					<comments>https://defnee.com/en/behind-the-secrets-of-benchmarks/#respond</comments>
		
		<dc:creator><![CDATA[Salih Bozkurt]]></dc:creator>
		<pubDate>Sun, 30 Nov 2025 11:52:22 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[benchmark]]></category>
		<category><![CDATA[benchmarking]]></category>
		<guid isPermaLink="false">https://defnee.com/?p=2383</guid>

					<description><![CDATA[<p>Reverse-engineering-powered benchmark studies accelerate innovation, reduce trial-and-error, and enable more accurate decision-making.<br />
This approach gives companies a significant advantage not only in today’s competitive landscape, but also in shaping the technologies of tomorrow.</p>
<p>The post <a href="https://defnee.com/en/behind-the-secrets-of-benchmarks/" target="_blank">Behind the secrets of Benchmarks</a> first appeared on <a href="https://defnee.com/" target="_blank">Defne Mühendislik Ürün Tasarım, Geliştirme & Geriye Dönük Mühendislik Hizmetleri</a>.</p>]]></description>
										<content:encoded><![CDATA[<h1 class="wp-block-heading"><strong>The Hidden Hero of Your Benchmarks: Reverse Engineering</strong></h1>



<h2 class="wp-block-heading"><strong>Mission</strong></h2>



<p><strong>“How is our competitor doing this so well?”</strong></p>



<p>This is a question almost every innovation team is familiar with.<br>And this is exactly where reverse engineering transforms your benchmark studies from a simple comparison into a strategic competitive weapon.</p>



<figure class="wp-block-image size-large"><img decoding="async" src="https://defnee.com/wp-content/uploads/2023/12/gaz-turbunu-2.webp" alt=""/></figure>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h1 class="wp-block-heading"><strong>Understanding a Benchmark Is Good — Seeing <em>Inside</em> It Is Better</strong></h1>



<p>Traditional benchmarking tells us <em>what</em> is happening—<br>which product performs better, which system is more efficient.</p>



<p>Reverse engineering, however, answers the far more valuable question: <strong>“How?”</strong></p>



<div class="" data-col="2"><ul class="wp-block-list">
<li>✨ The underlying engineering approaches driving performance</li>



<li>🔧 Critical design decisions</li>



<li>💡 Opportunities for innovation</li>
</ul></div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h1 class="wp-block-heading"><strong>Not Just Competitor Analysis — A Journey of Self-Discovery</strong></h1>



<p>Reverse-engineering-driven benchmarking delivers a dual benefit:</p>



<div class="" data-col="2"><ol class="wp-block-list">
<li>You understand the technical foundations behind your competitor’s success</li>



<li>You uncover the potential weaknesses and blind spots in your own product</li>
</ol></div>



<p>This dual perspective provides a competitive advantage built not on imitation—but on foresight.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h1 class="wp-block-heading"><strong>How We Operate the Process</strong></h1>



<div class="" data-col="2"><ol class="wp-block-list">
<li><strong>Goal Definition</strong><br><em>Which feature or performance metric should we focus on?</em></li>



<li><strong>Systematic Analysis</strong><br>Deconstructing the product and benchmarking each layer:<br><strong>Design, Manufacturing, Maintenance, Sustainability and more</strong></li>



<li><strong>Data-Driven Insight</strong><br>Transforming raw performance data into actionable intelligence</li>



<li><strong>Strategy Development</strong><br>Integrating findings into your product roadmap for measurable progress</li>
</ol></div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h1 class="wp-block-heading"><strong>The Result: Smarter Innovation</strong></h1>



<p><strong>“The best benchmark doesn’t show where your competitor is —<br>it shows where <em>you</em> could be.”</strong></p>



<p>Reverse-engineering-powered benchmark studies accelerate innovation, reduce trial-and-error, and enable more accurate decision-making.<br>This approach gives companies a significant advantage not only in today’s competitive landscape, but also in shaping the technologies of tomorrow.</p>



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="960" height="681" src="https://defnee.com/wp-content/uploads/2023/12/misyon.webp" alt="misyon" class="wp-image-1130" srcset="https://defnee.com/wp-content/uploads/2023/12/misyon.webp 960w, https://defnee.com/wp-content/uploads/2023/12/misyon-300x213.webp 300w, https://defnee.com/wp-content/uploads/2023/12/misyon-768x545.webp 768w" sizes="auto, (max-width: 960px) 100vw, 960px" /></figure>



<p></p><p>The post <a href="https://defnee.com/en/behind-the-secrets-of-benchmarks/" target="_blank">Behind the secrets of Benchmarks</a> first appeared on <a href="https://defnee.com/" target="_blank">Defne Mühendislik Ürün Tasarım, Geliştirme & Geriye Dönük Mühendislik Hizmetleri</a>.</p>]]></content:encoded>
					
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			</item>
		<item>
		<title>Benchmarking</title>
		<link>https://defnee.com/en/benchmarking/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 17 Dec 2023 01:35:34 +0000</pubDate>
				<category><![CDATA[Project Methodologies]]></category>
		<category><![CDATA[benchmarking]]></category>
		<category><![CDATA[comparison]]></category>
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					<description><![CDATA[<p>Benchmarking is a critical step in the Product Developmentand&#160;Value Engineering&#160;processes. Generally, in order for a business to evaluate its own performance, it examines businesses with similar or higher performance and compares the business methods of these businesses with its own. Nowadays, technical features, performances and prices of products are compared. The study defined by Defne [&#8230;]</p>
<p>The post <a href="https://defnee.com/en/benchmarking/" target="_blank">Benchmarking</a> first appeared on <a href="https://defnee.com/" target="_blank">Defne Mühendislik Ürün Tasarım, Geliştirme & Geriye Dönük Mühendislik Hizmetleri</a>.</p>]]></description>
										<content:encoded><![CDATA[<p>Benchmarking is a critical step in the <em><strong>Product Development</strong></em>and&nbsp;<em><strong>Value Engineering</strong></em>&nbsp;processes. Generally, in order for a business to evaluate its own performance, it examines businesses with similar or higher performance and compares the business methods of these businesses with its own. Nowadays, technical features, performances and prices of products are compared. The study defined by Defne Engineering as benchmarking consists of comparing and reporting main issues such as engineering, design, concept, up-to-dateness, production method, maintenance and repair. In comparison, the reference product or products are selected. In this selection, the product to be developed is either taken as a basis or the study is carried out based on the target product. Other products are evaluated according to the reference product. Scoring comparison criteria vary from project to project. The impact values of the criteria are also defined according to the content of the study to be conducted. The parameters of the benchmark are determined from market research and feedback from the sales team. In the comparison study, which will be focused on design and production, criteria such as working conditions, strength and life, as well as the engineering approaches of the products are analyzed.</p>



<p>Competitor, similar or reference products in the benchmarking methodology; It is examined from many different aspects such as physical, functional, material, durability and ergonomics. The strengths, weaknesses, opportunities and threats (SWOT) of these products are analyzed. By using this information during the concept creation phase of new product development projects, high quality development and sustainability of the resulting product is ensured. Generally, the analysis method used in companies&#8217; processes and projects is based on the product. This analysis, which is based on the data of the market analysis, determines the strengths and weaknesses of the product, lists product development opportunities and threats to the life cycle of the product. The aim of this study is to determine the priority issues in development and to determine at what level the development will be implemented.</p>



<p>3D Dimensioning, Optical Scanning, Reverse Engineering (Reverse Engineering) processes are used to analyze the differences, advantages and even production methodologies of products and systems relative to each other.</p>



<p>With the contributions of experience and engineering, our company prepares the project development process with a preliminary study comparing the concept design for the new product to be created.&nbsp;</p><p>The post <a href="https://defnee.com/en/benchmarking/" target="_blank">Benchmarking</a> first appeared on <a href="https://defnee.com/" target="_blank">Defne Mühendislik Ürün Tasarım, Geliştirme & Geriye Dönük Mühendislik Hizmetleri</a>.</p>]]></content:encoded>
					
		
		
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