Competitor, similar or reference products in the benchmarking methodology; It is examined from many different aspects such as physical, functional, material, durability and ergonomics. The strengths, weaknesses, opportunities and threats (SWOT) of these products are analyzed. By using this information during the concept creation phase of new product development projects, high quality development and sustainability of the resulting product is ensured. Generally, the analysis method used in companies’ processes and projects is based on the product. This analysis, which is based on the data of the market analysis, determines the strengths and weaknesses of the product, lists product development opportunities and threats to the life cycle of the product. The aim of this study is to determine the priority issues in development and to determine at what level the development will be implemented.

3D Dimensioning, Optical Scanning, Reverse Engineering (Reverse Engineering) processes are used to analyze the differences, advantages and even production methodologies of products and systems relative to each other.

With the contributions of experience and engineering, our company prepares the project development process with a preliminary study comparing the concept design for the new product to be created. 

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We apply the design, production, planning and process development experiences that Retrospective Engineering experiences have added to our company to the product and its life process. In this way, innovative ideas are reflected as innovation. Manufacturability, ease of assembly, maintenance and repair, and sustainability are the basic features of the product. One of the benefits of reverse engineering is knowing which problems can be solved with which approaches. This enables the formation of advanced innovative ideas in innovation applications. These approaches to design provide innovative approaches to marketing the product.

Our lean practices in production and design ensure that production progresses smoothly. The lean studies used in our company are based on the methods developed and implemented by Boeing. In this way, coordinated studies are provided with the defense and aviation sectors.

Innovation in design: TRIZ

Innovation studies begin at the concept development stage at the beginning of a product’s design work. The TRIZ method guides innovation efforts in the concept design or product development phase. The approaches and innovative idea generation methods brought by this method are developed with the help of TRIZ’s table of contradictions. The correct application of this table to a real project or the correct guidance of the methods it suggests can only be achieved with a team work with design and manufacturing experience.

Product production methods, material selection, mechanism and form designs, ease of assembly, maintenance and repair are achieved within a disciplined framework with innovative approaches and TRIZ. Innovation is used not only in design but also in all stages of the product’s life cycle. This enables the development of products with a sustainable market share.

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The production and after-sales processes of the concept that will be formed with our experience and creative approaches in the studies accomplished from the idea stage are much more reliable. After the concept model is created

With engineering approaches, perfection is achieved even in the production and post-production stages. Complete and high quality products and systems are created with the desired features.

Innovation in the Construction Industry

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What is reverse engineering methodology?

Reverse engineering methodology is used to decipher the physical, mechanical, functional and production methods of the product and/or its sub-parts. Reverse engineering studies are directed and planned in line with the company’s goals. In this way, the details of the examinations and engineering work to be carried out are determined. Defne Engineering, which has carried out more than 100,000 hours of reverse engineering and product development strategies and projects since 2005, carries out much higher quality projects at affordable costs with the experience it has gained. Based on the experience gained by experience, we follow a process that guides, complements and supports its customers in achieving the goals of the projects.

As a result of reverse engineering studies, not only the deficiencies, strengths and weaknesses of the product are determined, but also development opportunities are determined much more clearly. The information obtained also helps in determining which problems will be overcome and how in the development phase. Development opportunities, competitors’ advantages and how to capture new advantages are determined at this stage.

What is product development strategy?

During the product development phase, design studies are carried out in accordance with the production methods determined depending on the target audience and quantity of the product. In design and development studies, products suitable for production that meet user demands are developed.

Suitability of designs for production, establishing tolerances, production method details, and creation of documentation require finely detailed and high-quality work and experience. Carrying out these works by an experienced team makes a great contribution to overcoming possible problems of the product. It is ensured that production starts without any problems the first time.

As Defne Engineering, both reverse engineering and product development studies are followed until the product goes into mass production without any problems. This approach enables us to work together with our customers on every project.

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What Customers Want;

is to deliver.

We use innovation methods to provide flexible, precise, fast and creative solutions for our customers to achieve their strategic goals.

We are transforming Defne Engineering into a center of product excellence with our benchmarking and value engineering contributions.

If there is a problem somewhere, it means there is an opportunity.

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What are product performance benchmarks  ?

Product performance benchmarks (also referred to as product benchmarks) are reference points used to compare your product with others. As with other areas of comparison, percentiles are often used to describe how well (or how poorly) your product performs on certain Key Performance Indicators (KPIs) relative to products of similar size and industry. Key Performance Indicators (KPIs) are critical indicators of progress towards an intended outcome. KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision-making, and help focus attention on what matters most. Let’s take a look at why Benchmark is important in the Product Development Process.

Why is product benchmarking important?

For product comparison to be useful, there needs to be meaning behind the numbers. By comparing performance to industry standards, a company can better understand relative performance, including areas where they have a competitive advantage and areas for improvement. For example, how it performs against its peers, what approach competitors use to solve problems, and manufacturing methods are determined in order to form the basis for future improvements in the product. These determinations form the basis of new designs and developments.

As a result, product performance benchmarks are available so companies can identify ways to make their products better. Benchmarking is an important part of the continuous improvement cycle that involves measuring, comparing results to the competition, and identifying improvement opportunities. Before a company can reap the benefits of product benchmarks, it needs to make sure its product organization is effectively capturing product data and measuring the right things.

What metrics are important for product performance comparisons?

Comparison metrics vary depending on the product’s usage area, environmental conditions, product, targeted sector and audience. General parameters that need to be taken into account are;

In the Product Development Process, Benchmark studies play the most important role in creating priority issues in new designs and development studies, determining goals, and defining the problems to be solved. Defne Mühendislik has been consolidating the experience it has gained in backward engineering and design studies since 2005 with benchmark studies for its new designs.

References (1) : https://productcraft.com/perspectives/product-management-101-product-benchmarks/

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